Mariland Studio
Internal Design System
& Governance Framework
Grupo Falabella is Latin America’s leading retail and financial ecosystem. Operating across department stores, home improvement, and supermarkets, the organization required a cohesive internal identity system to unify communication across business units and modernize corporate engagement.
The Strategic Shift
Managing ethics, compliance, and internal policies across diverse retail business units often leads to corporate fatigue and low engagement. The objective was to build a human-centric design system that balances regulatory precision with daily cultural clarity.
Modular Framework: Translating complex legal requirements into bite-sized, digestible communications.
Multi-Brand Scalability: Ensuring clear parent-company governance alongside co-branded subsidiary touchpoints.
Project Scope: Internal Brand Identity, Design System, Communication Architecture
Agency: 121 Tribal | Client: Falabella Group | 2019 | Internal Brand Identity